A Project is a dedicated workspace where you organise chats, upload relevant files, and set custom instructions for a specific task. Set it up once with your rules and documents — then every team member triggers it with a short phrase and gets consistent output. Projects can be kept private or shared across a team. In Claude they live in Projects. In ChatGPT they live in Custom GPTs. The test: if it produces a specific deliverable that multiple people need, it belongs in a Project.
Use a Project when...
You do the same task more than once a week
Multiple team members need the same output
The task needs your firm's tone, templates, or policies
Quality and consistency matters — not just speed
Consistent across your whole team
Every team member gets the same output quality — no re-explaining, no inconsistency.
Knows your documents
Upload your templates, brand guide, policies — Claude references them automatically on every task.
Build once, use forever
Set it up once and it runs on autopilot. Add a new team member — they're up to speed immediately.
Ready to go further? Meet your AI Skills
Projects provide static background knowledge that's always loaded when you start chats within them. Skills provide specialised procedures that activate dynamically when needed and work everywhere across the LLM.
Explore Skills →
AI Practitioner certificate
Download your full certificate after completing all 5 weeks.
A structured 5-week program straight to your inbox, using the Hub information to bring your whole team up to speed with AI, from first prompt to embedded habit. Examples use Claude but the steps apply to any LLM.
Join for free and complete tasks to earn your AI Practitioner certificate.
