AI Learning Hub
Getting Started with AI
What LLMs are, how they work, and how to get the most out of them — whether you use Claude, ChatGPT, or any other tool.
A highly capable colleague,
available 24/7.
A Large Language Model (LLM) is an AI tool you can have a conversation with — asking it to draft, summarise, analyse, explain or brainstorm. Tools like Claude and ChatGPT are LLMs. Think of one as a highly capable colleague available 24/7.
Unlike a search engine, an LLM understands context and handles multi-step instructions. It does not look things up — it reasons from what it has learned. The more specific you are, the better the output.
Be Specific About Context
LLMs perform dramatically better when they know who you are, what you need, and who the output is for. Treat your prompt like a brief to a smart colleague who knows nothing about your situation yet.
Works in: Claude, ChatGPT, and any other LLM. The more context you give, the less it guesses.
Give It a Role
Assigning a role shapes the language, tone and depth of the response. A leasing agent answers differently to a compliance officer — and so should your LLM.
- "Act as an experienced property manager…"
- "You are a commercial leasing agent…"
- "As a building compliance officer…"
- "You're a landlord preparing for renewal…"
This works in every LLM. The role sets the frame for everything that follows.
Specify the Output Format
If you want a table, bullet list, letter or short paragraph — say so. LLMs default to long prose if you do not tell them otherwise. You are in control of the output shape.
- "Provide this as a bulleted list"
- "Format as a formal letter"
- "Give me 3 options in one sentence each"
- "Summarise in under 100 words"
- "Use plain language, no jargon"
Also useful: "Under 150 words", "No preamble, just the output", "Include a subject line".
Iterate, Don't Restart
If the first response is not quite right, ask the LLM to refine it — do not start a new conversation. It remembers everything said in the current chat.
- "Make this more formal"
- "Shorten to 3 sentences"
- "Add a section about access requirements"
- "Rewrite for a residential tenant instead"
- "Make the tone warmer"
Treating the LLM as a conversation — not a one-shot request — is what separates average from excellent outputs.
Common Questions
What property professionals ask most about using AI
What LLMs Do Well — and Where to Be Careful
AI Practitioner certificate
Download your full certificate after completing all 5 weeks.
A structured 5-week program straight to your inbox, using the Hub information to bring your whole team up to speed with AI, from first prompt to embedded habit. Examples use Claude but the steps apply to any LLM.